Who We Are
The Meaning Behind NinetyNine
99 out of 100 is great. We picked the name NinetyNine as a reminder that there's always something to improve, in our businesses and in how we run them.
Every business we acquire, every customer we serve, and every decision we make is a chance to get a little better than we were yesterday.
For Founders and Owners
We keep investing in the business after closing: product, people and support. It doesn't go into maintenance mode.
For Employees
We invest in training and development, and we promote from within where we can.
For Customers
Customers keep the same people and products they rely on, with ongoing investment in both.
NinetyNine Technology Partners was started by people who have spent their careers alongside software founders.
We've sat at kitchen tables and in boardrooms with owners deciding what comes next, and we've seen how much they care about their customers and the people who helped them build.
We believe selling your business shouldn't mean losing what makes it special. That's why we keep things personal, keep our promises, and treat every business we join as a long-term home, not a line on a spreadsheet.

Our Mission
We are a modern, AI-first owner of vertical software. We offer founders a fast, straightforward exit we can execute with confidence, keep their people, brands and customers at the centre, and help their teams serve customers better over the long run.
Our Vision
To be the best home for vertical software: the first call for founders who want a nimble, AI-first owner.
Our Values

Genuine and authentic
We're straightforward, and we'd rather lose a deal than mislead anyone to win it. Long-term relationships with founders, teams and advisors matter more than any single transaction.

AI-first, people-always
We use AI to cut routine work. People make the decisions. AI exists to amplify great people, not replace their judgement or care.

Move with purpose
We're small, so decisions don't sit in committee. We move quickly and do the work properly.

Customers come first
Our businesses exist to serve their customers. Changes that affect customers are made carefully and explained clearly.

Long-term owners
We build around people and businesses we believe in, and we invest in them for the long run.
What working with us looks like...
01.
Getting to know each other
An informal, confidential first conversation about your business and what you want from a sale.
02.
Sharing the details
You share key information under NDA, and we come back quickly with honest, clear feedback.
03.
A clear offer
A straightforward letter of intent with simple terms and no surprises.
04.
Diligence & Closing
An efficient diligence process led by experienced people, at a pace that works for you and your team.
Thinking about the next
chapter for your business?
Conversations are confidential and there's no obligation.